Palm City Officially Launches the Palm River Subdivision

Nam Rach Chiec Company Limited together with Huong Viet Properties held the Palm City Urban Area Kick-off Ceremony and officially launched the Palm River subdivision, marking the beginning of a new development phase for the 30.2-hectare urban township in Binh Trung Ward (formerly District 2), Ho Chi Minh City.

The event marks a significant transformation of Palm City under the new development orientation of Huong Viet Properties, with a vision to create an “Urban Retreat in the City, a destination that balances modern urban living with a nature-inspired environment.

The area is adjacent to Thu Thiem, the future international financial center of Ho Chi Minh City, and benefits from connectivity through major infrastructure projects, including the An Phu Interchange, the Ho Chi Minh City – Long Thanh – Dau Giay Expressway, the North–South High-Speed Railway, the Thu Thiem – Long Thanh Metro Line, and transportation links to Long Thanh International Airport.

các lãnh đạo của Hướng Việt Properties

As infrastructure continues to improve and connectivity becomes increasingly seamless, master-planned urban developments offering comprehensive amenities and high-quality living environments are becoming the preferred choice for homebuyers.

Planned across 30.2 hectares, Palm City is being developed under the concept of an “Urban Retreat in the City,” where natural elements such as waterways, riverside parks, and open green spaces are seamlessly integrated into everyday urban life. The project integrates a diverse range of functions, including high-rise and low-rise residential developments, commercial and service facilities, international schools, international hospitals, and community amenities, comprehensively meeting residents’ needs for living, working, studying, and healthcare within a single urban township.

Speaking at the event, Mr. Nguyen Si Toan, Chief Executive Officer of the High-Rise Residential Business Division, Huong Viet Properties said: “Palm River marks the beginning of a new development phase for Palm City. This is not merely the launch of a new subdivision; it also reflects our long-term commitment to developing a large-scale urban township that is thoughtfully planned, professionally invested, and oriented toward sustainable value. We believe that the value of an urban township is not defined by the speed of its development, but by its ability to create an increasingly better living environment over time.”

phân khu Palm River
Overview perspective of the Palm River project

Palm River is the first subdivision to be launched in Palm City’s new development phase. The project offers a diverse product portfolio, with unit sizes ranging from 34.86 square meters to more than 300 square meters, and is expected to be launched to the market in 2026.

Located along the riverfront, Palm River is designed with an architectural language inspired by nature, drawing on the imagery of palm leaves and the flow of water as its core themes. Natural light, ventilation, and green spaces are optimized to support a daily resort-style living experience. Palm River integrates a hydrotherapy-inspired amenity system, with water serving as the guiding element, creating a journey of rejuvenation where the pace of urban life is balanced by daily experiences of relaxation and restoration.

The combination of international design thinking and a deep understanding of Ho Chi Minh City’s urban lifestyle is reflected throughout Palm River’s architecture, landscape, and amenity system. The subdivision offers a living environment where green spaces, waterways, and wellness-oriented facilities are seamlessly integrated into everyday life, shaping a resort-style urban living experience, a lifestyle trend increasingly sought after by modern residents.

Many components of Palm City have already been completed and are now operational, including Palm Residence, Palm Heights, international school facilities, and riverside parks. These developments have contributed to the formation of an established residential community and laid the foundation for future development phases.

As homebuyers increasingly prioritize quality of life, resident experience, and practical living value, Palm City is positioned as an “Urban Retreat in the City,” where residents can enjoy the dynamism of urban living while rejuvenating themselves every day through a resort-inspired amenity system.

With Palm River, Huong Viet Properties continues to complete the vision of Palm City, aiming to create a subdivision that embodies a resort-living spirit through a water-inspired amenity ecosystem, delivering a distinctive rejuvenation experience.

Source: By Vietnam Business Forum

Huong Viet Properties strengthens integrated real estate vision

Real estate developer Huong Viet Properties is building a sustainable growth platform combining development expertise, operational excellence, and long-term value. Nguyen Si Toan, managing director of High-rise Real Estate Business Division, spoke with VIR’s Bich Ngoc about the company’s strategies and competitive advantages.

What do you see as the key drivers shaping Vietnam’s high-rise residential market in the years ahead?

Looking at the broader picture, Vietnam’s high-rise residential market, particularly in Ho Chi Minh City, is entering a new growth cycle driven by three fundamental factors: infrastructure development, constantly changing homebuyer preferences, and theconsolidation of property developers.

Mr Nguyen Si Toan - Managing Director, Highrise Real Estate at Huong Viet Properties
Mr Nguyen Si Toan – Managing Director, Highrise Real Estate at Huong Viet Properties

Between 2026 and 2030, we will see a series of major infrastructure projects becoming operational on completion, including the An Phu Interchange, metro lines, ring roads, and transport links to Long Thanh International Airport. History has consistently shownthat infrastructure serves as a powerful driver for influencingproperty values and redefining market dynamics.

At the same time, homebuyers are increasingly shifting their preferencetowards real value as the era of purely speculative investment is fading. Today’s buyers make purchasing decisions based on the overall living experience, including legal transparency, the quality of the living environment, and integrated amenities.

Finally, the market is undergoing natural consolidation among developers. Those with strong financial capabilities and proven execution capacity will emerge as market leaders. More importantly, buyer confidence, which has been eroded in recent years, will gradually be restored by developers that consistently deliver on their commitments.

Could you elaborate on Huong Viet Properties’ strategic direction for the high-rise residential segment?

Huong Viet Properties positions itself as an integrated real estate developer with a long-term vision, built on three complementary pillars: residential, commercial, and industrial real estate.

In the high-rise residential segment, our strategy is not to pursue scale, but rather to focus on selective, value-driven development. We remain committed to acquiring clean land in locations that combine three key advantages: proximity to the city centre, waterfront settings, and major transport corridors.

Our developments are positioned within the premium segment and distinguished by their unique characteristics. Rather than targeting the mass market, we focus on discerning homebuyers who place a high value on quality living, refined aesthetics, and an elevated residential experience.

At the heart of Huong Viet Properties’ philosophy is the creation of enduring value. We aim to deliver projects thatprovide exceptional living environments andoffer sustainable long-term capital appreciation for our customers.

The launch of the Palm River precinct is expected in 2026. What role will it play in the overall development strategy of Palm City as well as Huong Viet Properties’ investment portfolio?

Palm River carries dual strategic significance. Not only does it complete the Palm City township, but it also serves as a strong testament to Huong Viet Properties’ development capabilities and long-term vision.

Within Palm City, Palm River is a pivotal precinct that opens the next chapter in the development of the more than 30-hectare integrated township. Scheduled for launch in 2026, it will immediately benefit from the established community at Palm Heights and Palm Residence, while also capitalising on the steady completion of surrounding infrastructure as planned.

For Huong Viet Properties, Palm River is a clear demonstration of our execution capability and strategic commitment to eastern Ho Chi Minh City. Together with key developments such as The Hallmark, The West, Prodezi, and LA Home, Palm River further strengthens our premium project portfolio and reinforces our ambition to become a trusted new force in Vietnam’s real estate market.

Phối cảnh dự án Palm City, biểu tượng kiến trúc mới tại khu Đông TP.HCM.
Palm City – Urban Retreat in the City

What are the key changes in Palm City’s repositioning and upgrading strategy to enhance value for the market?

The most fundamental transformation of Palm City under Huong Viet Properties’ stewardship is its evolution into an “Urban Retreat in the City”, a resort-inspired urban community at the heart of Ho Chi Minh City.

Rather than maximising saleable space, we have redefined the master plan to create a more balanced living environment by integrating waterways, green spaces, and open public areas into residents’ daily lives. A comprehensive ecosystem of amenities, including an international school, healthcare facilities, retail and commercial spaces, and notably, a nearly three-kilometre riverside park, and world-class amenities. Ultimately, these projects are distinguished by their inherent scarcity.

Our vision is to create a destination where residents can enjoy the tranquillity and lifestyle of a premium resort while remaining in the heart of southern Vietnam’s most dynamic economic centre.

How do you see homebuyer demand evolving in the high-rise residential segment, and how will Huong Viet Properties adapt to meet these changing preferences?

From a high-rise residential developer perspective, I have observed an obvious shift in buyer preferences. Today’s homebuyers are no longer persuaded solely by location or price, but they are looking for a living environment and an integrated lifestyle ecosystem. They are increasingly willing to pay a premium for projects that offer lower residential density development, river views, and world-class amenities. Ultimately, these projects are distinguished by their inherent scarcity..

Therefore, Palm River has been conceived around three core principles from the very beginning: low-density planning, product diversity, and a premium living experience.

We have maintained a residential building footprint of only around 21 per cent, allowing most of the site to be dedicated to landscaping, amenities, and unobstructed views. The project offers a diverse range of residences, from compact units of just over 33 sq.m to penthouses and sky villas exceeding 300 sq.m, catering to everyone from young professionals to multi-generational families.

Most importantly, every unit has been designed to maximise views of the Giong Ong To River while offering an exclusive collection of resort-inspired amenities, including a Sky Onsen, Cold Plunge pools, an infinity pool, a 70-metre lap pool, and hydrotherapy pools. Together, these features create a daily holistic wellness experience that allows residents to rejuvenate without leaving home, an increasingly important expectation among today’s affluent homebuyers.

Tổng thể palm river nhìn từ trên cao
Artist’s impression of Palm River

Source: By Bich Ngoc – Vietnam Investment Review